I Hate This Stupid Baby Platypus
Why a viral fake baby platypus photo is a warning sign for what’s coming. AI-generated content, disinformation networks, and the erosion of digital trust.
The Fiery Gauntlet: A Soup Story
An excerpt from the adventures of Soup, my Dungeon Courser—a deer with a profound fear of being cooked, a gelatinous cube in a jar, and a companion who sees patterns in chaos.
TechRound: Expert Predictions for Social Media in 2025
Featured in TechRound’s expert roundup on the future of social media. My take: AI profiles and the Dead Internet Theory are becoming reality. Human-created content will be key.
Fasthosts — Building a PR Function from Zero
500+ media placements. 48% engagement. #1 social performance across 10 global brands. Built from scratch.
SheCanCode: Break into Tech from Any Career Background
Bylined article for SheCanCode on transitioning into tech without a technical background. Transferable skills, learning on the job, and why the industry needs diverse perspectives.
Verdict: Will Decentralised Apps Disrupt Social Media?
Interviewed by Verdict on decentralised apps and Big Tech. My take: users want data ownership, but the real shift is back to Reddit and Tumblr—not new platforms.
TechRound: Disinformation and Social Media Credibility
Featured in TechRound’s expert roundup on disinformation and social media credibility. My take: false information spreads faster than corrections. Platforms need to clean up.
PYTCH — Live Events & Developer Content
Live events agency. 60% YoY engagement increase. SQLbits, BBC, Superdrug. Learned what content lands with developers.
Crisis Communications — The Art of Staying Calm
Sole comms lead when COVID hit. Military coordination. 2am phone calls. Learned crisis comms properly.
BLM Artwork Sales — Weekend Build
Built an e-commerce site in a weekend. $8k raised for BLM. No agency. No budget. Just the work that needed doing.