The Context
2020. George Floyd. The world was on fire and artists were responding. A friend had artwork to sell with proceeds going to Black Lives Matter. No platform. No time. Needed something live by Monday.
The Work
Built a WordPress e-commerce site in a weekend. Product photography. Payment processing. Shipping logistics. The whole thing from “we should do something” to “people can buy things now” in 48 hours.
The Result
$8,000 raised for BLM organisations.
No agency. No budget. No time to overthink it. Just the work that needed doing, done fast enough to matter.
Why It Matters
Sometimes the most useful thing you can do is be the person who knows how to make the thing. Not the person who has opinions about the thing. The person who can actually build it, ship it, and get out of the way.