The Brief
Support media relations and communications strategy for global electric and hydrogen racing series.
The Work
Ran press room operations from UK base during Extreme H launch. Team members on the ground in Saudi Arabia while I coordinated from home — timezone juggling, asset management, real-time media response.
Working alongside professional motorsport communications teams. Learning the rhythms of FIA World Cup media operations. Understanding what journalists actually need versus what brands think they need.
Why Volunteer?
The day job built the transferable skills. The outside hours build the specific experience.
This is how you get into motorsport comms. You show up. You do the work. You prove you belong there before anyone’s paying you to be there.