The Brief
Help launch an indie game where you date guns. Not a metaphor. Literal firearms with personalities.
The Work
Environmental storytelling through world signage — the little details that make a world feel lived-in. Game flow consulting: pacing, progression, the bits that make players keep playing instead of bouncing after ten minutes. PR support and positioning.
The Challenge
How do you pitch “gun dating sim” to press without it sounding like a joke?
You lean into it. The concept is deliberately unhinged. The execution is genuine. That contrast is the hook. It’s not “lol random” — it’s committed absurdity with actual craft behind it.
The Result
Releasing February 2026. Free on Steam. Already generating press interest because sometimes the weird thing is the right thing.